Tag: studio business

Professional Development, Studio Business

Studio Marketing: Creating Value

Joy Morin

Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area.  I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot!   I’m happy to share what I’m learning, so I’m going to be posting a whole series of posts on studio marketing.  The most important lesson I’ve learned is going to be addressed in the first post of the series: today’s post about creating value.  Enjoy!

Marketing

Marketing, at a most basic definition, means promoting your business.  While advertising and branding are indeed part of it, marketing is much more than that.  Marketing is the combination of all your efforts to get people to remember your business, including having a creative website and make it easier to find.  Marketing builds your brand, and your brand is what gets people to remember your business.  And when people remember your business, they are more likely to buy from you. Continue reading “Studio Marketing: Creating Value” →

Questions, Studio Business

Forum Q&A | How Did You Become A Piano Teacher?

Joy Morin

Well, unfortunately we didn’t get many responses to the last two week’s Forum Q&As about group lessons!  I guess nobody wants to share their secrets.  Just kidding.  =)  We did get a few good responses, which you can check out here and here.  It’s not too late to add your comments, if you are willing to enlighten us.  =)

This week’s topic is a fun one!  Please share: How did you become a piano teacher?  Tell us all about it.  Here are a few prompt questions to get you thinking back to those early days:

How did you start teaching piano?  Who was your first student?  Who inspired you to be a piano teacher?  Did you always know you would be a piano teacher?  Did you have a mentor?  What kind of piano did you teach on?

If any of you have your own blog, feel free to share your story there and leave a link here in the comments.  I can’t wait to hear your stories!  I’ve just put mine in the comments.  =)

Photo Credit: kevin mullet | CC 2.0

Group Classes, Questions

Forum Q&A | Group Lessons: Benefits and Activities

Joy Morin

Last week, we talked about the logistics of having group lessons — how often, how to schedule them, etc. — and we received a few great responses.  Thanks so much!!

This week, perhaps we can continue the discussion:

What kind of activities can be conducted during group lessons?  Do your students have a favorite activity?  How do you decide what to cover each week?  What benefits have you seen from holding group lessons in your studio?

Please share your tips and ideas in the comments below!

Photo Credit: sk8geek | CC 2.0

Group Classes, Questions, Studio Business

Forum Q&A | Group Lessons: Scheduling & Other Logistics

Joy Morin

Last week, we discussed ways to get books & materials for students, and methods of reimbursement.  As always, I really enjoyed everyone’s contributions to this discussion!  I think this fall, I’m going to try charging a non-refundable enrollment fee that reserves the student’s place in the studio and goes towards books & materials.  If the entire amount is not used, it will be used towards maintenance of the lending library.  We’ll see how it goes.  I think it will be much easier than my current method of waiting for reimbursement each time.  =)

Today, I’d love to start a discussion about group lessons!   Next week, we’ll talk about the benefits of group lessons and what kind of concepts can be covered — but today, we are just going to talk about the logistics of scheduling and planning group lessons.

So, tell us:

How often do you hold group lessons — monthly, or bi-monthly?  (And what do you call them: group lessons, studio classes, or something else?) Do group lessons replace the lesson for that week, or do you teach privately in addition to the group lesson that week? How long do your group lessons last?

How do you find a time that works for everyone?  How many students do you place in each group?  Do you divide your students into groups by age, or by level (or a combination of the two)?  If a student/parent decides they don’t want to participate in group lessons or their schedule doesn’t permit it, what do you do?

That was a lot of questions, I know, haha!  But I’m very curious to hear about how you all make your group lessons work for your studio.  Leave your thoughts in the comments below.  =)

Photo Credit: Rick Harris | CC 2.0

 

Questions, repertoire / methods, Studio Business, Teaching Piano

Forum Q&A | Obtaining Student Materials & Reimbursement

Joy Morin

I forgot to put up the week’s new Forum Q&A post yesterday, so here it is a day late!  Sorry about that…I think the term paper for my music history class is draining all my brain cells.  =D

It was so fun to read the variety of approaches teachers use when it comes to summer lessons for last week’s Forum Q&A!  I hope you had as much fun reading about them as I did.  I just added my own comment which describes a new method I’m going to try next summer (2012), so please check it out and let me know what you think.

This week, though, we are going to discuss methods of obtaining and getting reimbursed for student materials!  I’m curious to know….

First of all:  Do you tell students to go purchase the new books/materials they need, or do you go and get them yourself?

Secondly, if you purchase them yourself, how do you go about getting reimbursement?  Is the cost of books/materials covered in your tuition rate?  Or do you charge a yearly or semesterly fee to cover books and materials?  Or do you add the cost of the books to that month’s invoice for tuition?

I’m trying to decide how to go about dealing with getting books when I start my independent studio in the fall, so I’d love to hear what method works for you!

Photo Credit: woodleywonderworks | CC 2.0

Conferences, Studio Business

2011 MTNA Conference | Business Strategies for Young Professionals

Joy Morin

MONDAY @ 2:15pm: Smart, Single, Successful! Effective Business Strategies For Young Professionals

This session featured a panel of three young professionals moderated by Karen Thickstun.  Each panelist shared their story to begin:

  1. Rebecca V. Baker – After graduating with her DMA in Piano Pedagogy, Becky taught at the college level for a few years before moving to the midwest to teach private lessons and group classes at Meridian Music, a Steinway distributer in Indiana.  She believes in creative business management, which she explained as having a beneficial alliance and strong administration.  She advises having a clear vision and taking advantage of (and not underestimating the power of) free marketing.
  2. David Husser – After graduating with his MM in Music Education with a Piano Pedagogy focus, David moved to Traverse City, Michigan to fill in teaching another teacher’s studio for a year.  He eventually took over the studio completely and now does a variety of things including teaching adjuct at a community college, accompanying a high school choir, and working a church job.  He enjoys the variety.  David advises utilizing a mentor to learn the ropes and find guidance for the future. Continue reading “2011 MTNA Conference | Business Strategies for Young Professionals” →
Games, Music Camps, Studio Business, Teacher Feature

Interview: Keri & Carolyn from Piano Stars

Joy Morin

Meet Keri and Carolyn.  They are two cousins and piano teachers out of Canada who teamed up to establish their successful piano studio, Piano Stars.  They also sell some unique and original piano teaching materials on their website (click here) and on Etsy.  When I stumbled across their Etsy shop one day, I just had to order a couple of their wonderful music spinners (pictured below)!  Once I contacted Keri and Carolyn, they kindly agreed to be interviewed and featured here at Color In My Piano.  Read on!

*  *  *  *  *

Joy: Please tell us about your piano backgrounds!

Keri & Carolyn: We both started piano lessons when we were 7, but due to our age difference Carolyn was actually my (Keri’s) piano teacher growing up! Carolyn has her ARCT in Piano Performance from the Royal Conservatory of Music and I am working on my Grade 10 with the Royal Conservatory of Music.

How long have you been running your piano studio together?

We have been working together since 2003 for our summer camps, composing and creating games & teacher resources. However, we both have our own home studios for private lessons and teach about 60 students each.

Even though we teach out of our own homes we plan all of our piano events together. We have the same incentive programs and we combine our students together for recitals, halloween parties, pizza parties, pool parties, etc… Continue reading “Interview: Keri & Carolyn from Piano Stars” →

improving as a teacher, Studio Business

Thoughts on the Teaching Philosophy

Joy Morin

Many college education (both music and otherwise) classes require students to write teaching philosophies.  How many of you keep a teaching philosophy posted on your studio website or printed in studio materials?  Have you updated it at all since your college days?  And those of you who didn’t write one for college – have you considered writing one yourself?

Let me give you some reasons why you if you don’t have a written teaching philosophy, you should write one — and if you are using the one you wrote in college, you should consider updating it regularly.   Continue reading “Thoughts on the Teaching Philosophy” →

improving as a teacher, Questions, Studio Business

The January Forum: What are your teaching goals for 2011?

Joy Morin

Last month’s discussion forum brought out some great comments from you all! Most of you agreed that the teacher should play something on student recitals when possible, as long as the piece is not overly showy.

The dicussion topic for the January Forum:

Do you have any teaching goals for 2011? What changes or improvements would you like to make in your studio this year?  What other goals do you have for yourself or your students?

The beginning of a new year is a great time to reassess and set attainable goals.  Here are a few quick ideas just to get you brainstorming…

  • Improve the studio business end-0f-things.
  • Focus more on technique.
  • Focus more on functional skills.
  • Gain 5 more students.
  • Incorporate more interactive games/activities in the lesson.
  • Better communication with parents/students.
  • Tailor lessons to individual students more.
  • Get organized.

Good luck!

Photo Credit: somethingmarissa | CC 2.0

Printables, Studio Business

Just Added: Monthly Studio Expenses Record

Joy Morin

Just added to the Printables > Studio Business page:

Monthly Studio Expenses Record

Description:

This printable is designed to help track studio expenses.  Each month, a new copy of this form should be printed.  Throughout the month as expenses occur, the teacher can keep record of these expenses in the blanks provided.  Types of expenses include: piano maintenance, professional organization member fees, utility bills (for studio space), office supplies, and more.  At the end of the month, the totals can be summed at the bottom of the page.

Announcements, Studio Business, Teaching Piano

A Peek into My Lesson Binder

Joy Morin

Today, I thought I’d share some pictures of my “lesson binder” that I use for keeping my teaching records/materials organized.  My current system is designed to be uber portable because I currently teach all my lessons on campus in a practice room.  When it’s time to teach, I grab my lesson binder from my office before greeting my student!

(click each picture to enlarge) Continue reading “A Peek into My Lesson Binder” →