Tag: studio business

Studio Business

Forum Q&A | Advertising for Piano Lessons

Joy Morin

Last time, we shared our favorite pieces of technology!  It’s never too late to add your thoughts, so feel free to jump in the conversation if you haven’t already!

This time, let’s talk about advertising.  Yesterday, I mentioned that I will be giving a presentation about marketing & technology for piano teachers in March.  I would love to learn more about what techniques piano teachers are currently using to advertise!

What kinds of advertising have you tried in the past?  What works, and what doesn’t?  How often do you advertise?  What kind of budget do you give yourself each year for advertising?  

Leave your comments below!

Photo Credit: Dominique Godbout | CC 2.0

Announcements, Studio Business

My Studio Sign and More

Joy Morin

I thought today I’d share a photo of the sign I have on my house for my studio!  My brother-in-law made it for me as a birthday gift (my husband gave him the idea).  The lettering is just the right size for the window and can be seen well from the road, since our home sits pretty close to the road.  It looks very professional, and we’ve already had a few of the neighbors notice it.  🙂

Before putting a business sign outside my home, I had to get a “Home Occupation Permit” from the city.  I’m sure it varies from city to city, but my permit cost $25 (I think it’s per year – or maybe longer) and it allows me to put up one sign, no larger than 12 inches by 12 inches.  I suppose that if you live in a rural area, there might not be any stipulations regarding running a business in your home or putting up a business sign — but it doesn’t hurt to check.  Most cities probably do.  Having this Home Occupation Permit gives me peace of mind!  Should a neighbor ever complain about my business for some reason (unlikely to happen, but always possible), the city would not be able to easily shut me down since I am running my business legally.   Continue reading “My Studio Sign and More” →

Printables, Studio Business

Just Added: Studio Planning Calendar

Joy Morin

Just added to the Printables > Studio Business page:

Studio Planning Calendar

I needed some kind of calendar to keep track of both short-term and long-term studio-related projects…and came up with this!  Each month has space for 8 dates or “to-do” items.  The check boxes are so you can “check off” those to-do items with the utmost satisfaction.  🙂

Here are some of the things I’m keeping track of using this calendar:

  • Piano tunings
  • Studio Recital(s) planning
  • Create monthly newsletter
  • Advertising
  • Summer camp planning
  • etc.
You are welcome to download and use this pdf in your own studio, as always!  I’ve left room at the top of the page for you to print your own logo across the top if desired — just send it through the printer a second time.
Printables, Studio Business

3 New Printables and 5 Others Updated!

Joy Morin

To prepare for the new teaching year, I’ve been updating a plethera of my studio documents!  I finally have them all updated here online too on the Printables > Studio Business page.  If you are interested in using any of them, feel free.

The ones that are Microsoft Word documents can easily be edited to your personal needs.  On the pdf documents, I’ve left room on the top for you to print your own student name or logo if desired (just print it twice – once as is, and then run the sheet through the printer again this time adding your own personal touch).  Enjoy!

  • New! Record of Payments Due / Received – I use this to record checks and cash when I receive them from students/parents.  You can also use it to mark down books/sheet music that you purchase for students, so you can keep track of what has and hasn’t been paid for yet.
  • New! Student Scheduling Preferences – This 2-page document includes an empty scheduling table that allows students/parents to fill in their schedule and indicated their top 5 choices for lesson times, and to X out any times that will not work.  The first page is for the school year schedule and the second page is for the summer schedule.  This file is a Microsoft Word (docx) file, so it can be suitably edited to your needs.  There is room at the top of each page for your studio name or logo.
  • New! Studio Policies & Procedures (Sample) – This Microsoft Word (docx) file is a editable sample Studio Policies & Procedures.  If you are making your studio policies for the first time or are looking for ideas for adjusting your current policies, this may help you get started.
  • Updated! Record of Lesson Attendance & Payment – This 3-page document has been updated for the 2011-2012 year.  (see image at right for a preview)
  • Updated! Record of Student Achievements – This printable has been slightly updated in format.
  • Updated! First Lesson: Student Information Form – This printable has been updated to include a section for asking permission to use photos/videos of the student.  It is also now more suitable for using with both children and adult students.
  • Updated! First Lesson: Interview with Beginner Student – This printable has been updated in both format and content to reflect my evolving teaching style.  🙂
  • Updated! First Lesson: Interview with Transfer Student – Same as above.
Conferences

NCKP 2011 | (6) The Entrepreneurial Musician: YOU, Inc., by Angela Beeching

Joy Morin

The pre-conference seminar track “Students & Young Professionals” finished with this session:

The Entrepreneurial Musician: YOU, Inc., by Angela Beeching. W @ 8:00pm.

Angela Beeching is the author of a book called Beyond Talent. She provides counseling to musicians to help them succeed in their careers.  She gave us a wonderful session about being an entrepreneurial musician.

Angela proferred that we as musicians often tend to keep the art and business aspects of what we do separate.  She suggested, however, that it really should all be together.

Then she asked, what’s the purpose of any business?  It is not just to make money.  It is to make a profit. Continue reading “NCKP 2011 | (6) The Entrepreneurial Musician: YOU, Inc., by Angela Beeching” →

Conferences

NCKP 2011 | (5) Got Money? by Kathleen Theisen and Kristin K. Yost

Joy Morin

Next up during the pre-conference seminar called “Students and Young Professionals,” we heard a dynamic session about writing a business plan for your studio business!

Got Money? How to Write a Business Plan that Gets You Thousands! by Kathleen Theisen & Kristin K. Yost.  W @ 5:15pm.

Kathleen and Kristin stressed the importance of running your studio like a business — because it is a business!  You are the CEO of your business and need to act like one.

To think like a business, start by writing down what is important to you.  People who are successful have passion, focus, and goals — these are all traits which musicians usually have, so we are fortunate!

Then think about finding a niche.  What are you known for?  What do you want to be remembered for?

To determine your salary, you need to think long-term by the year.  Know what to charge, and never charge by the month or lesson.

Then Kathleen and Kristin talked at length about writing a business plan.  Even if you never have to use the business plan to get a loan from the bank, it’s important and beneficial to have written down your plan and have thought things through in such terms and in such detail.

Running a successful business is very much about having an entrepreneurial spirit: be fabulous in what you do, give, and be a great colleague.

improving as a teacher, Professional Development, Studio Business

Determining Tuition Rates for Piano Teaching

Joy Morin

Every once in a while, I receive emails from readers wondering if their tuition rates are appropriate.  Setting rates is a difficult topic to talk about, because for one thing, rate depend largely on the area where you live.  For that reason, I can’t advise exact numbers — but with this article I hope to offer some guidelines and suggestions regarding this topic nevertheless.

The Problem

I’m sure we’ve all experienced parents/students who are shopping for piano lessons by price.  Let’s face it: many parents today (especially in America) shop for piano teachers based on price, even though they really should be “shopping” based on the teacher’s experience, education, professionalism, dedication, etc..  Parents shop by price because in their logic, little 6-year-old Suzie doesn’t need an expensive teacher unless they discover that she has a talent for piano and long-term interest.  And they don’t know any better.  Continue reading “Determining Tuition Rates for Piano Teaching” →

Questions, Studio Business

Forum Q&A | Studio Business Structure: Sole Proprietorship, LLC, Corporation…?

Joy Morin

It’s time to get another Forum Q&A going!!  Let’s talk about business structure options for teaching studios.  Despite having a music degree, I still know very, very little about setting up a business.  I doesn’t seem right…I wish one of my college courses had covered this topic at some point.  :/

Do you have a solo proprietorship, partnership, an LLC, or a corporation?  What are the benefits of each option?  Do you have a separate bank account set up to manage studio income and expenses?  Do you hire an accountant or bookkeeping services to help with the accounts and taxes?  What other business advice can you offer?

I hope you can help me out — and hopefully other readers will benefit too!  Update: Here is my follow-up post. 

Photo Credit: o5com | CC 2.0

Professional Development, Studio Business

Studio Marketing: Creating Value

Joy Morin

Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area.  I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot!   I’m happy to share what I’m learning, so I’m going to be posting a whole series of posts on studio marketing.  The most important lesson I’ve learned is going to be addressed in the first post of the series: today’s post about creating value.  Enjoy!

Marketing

Marketing, at a most basic definition, means promoting your business.  While advertising and branding are indeed part of it, marketing is much more than that.  Marketing is the combination of all your efforts to get people to remember your business, including having a creative website and make it easier to find.  Marketing builds your brand, and your brand is what gets people to remember your business.  And when people remember your business, they are more likely to buy from you. Continue reading “Studio Marketing: Creating Value” →

Questions, Studio Business

Forum Q&A | How Did You Become A Piano Teacher?

Joy Morin

Well, unfortunately we didn’t get many responses to the last two week’s Forum Q&As about group lessons!  I guess nobody wants to share their secrets.  Just kidding.  =)  We did get a few good responses, which you can check out here and here.  It’s not too late to add your comments, if you are willing to enlighten us.  =)

This week’s topic is a fun one!  Please share: How did you become a piano teacher?  Tell us all about it.  Here are a few prompt questions to get you thinking back to those early days:

How did you start teaching piano?  Who was your first student?  Who inspired you to be a piano teacher?  Did you always know you would be a piano teacher?  Did you have a mentor?  What kind of piano did you teach on?

If any of you have your own blog, feel free to share your story there and leave a link here in the comments.  I can’t wait to hear your stories!  I’ve just put mine in the comments.  =)

Photo Credit: kevin mullet | CC 2.0

Group Classes, Questions

Forum Q&A | Group Lessons: Benefits and Activities

Joy Morin

Last week, we talked about the logistics of having group lessons — how often, how to schedule them, etc. — and we received a few great responses.  Thanks so much!!

This week, perhaps we can continue the discussion:

What kind of activities can be conducted during group lessons?  Do your students have a favorite activity?  How do you decide what to cover each week?  What benefits have you seen from holding group lessons in your studio?

Please share your tips and ideas in the comments below!

Photo Credit: sk8geek | CC 2.0