Composition, Technology

Hear my New Piano!

I promised over a month ago that I would post a video so you could hear my new piano!  I wanted to wait until after I got it tuned, of course, and recently I finally got around to recording something.

In this YouTube video, I’m playing a short piece I composed during undergrad called “Contemplation.”

httpv://www.youtube.com/watch?v=8R_Ee8OuC_A

This is a piece I composed in 2007 during my senior year at Hope College. It was written for an assignment for a Form & Analysis theory course for which we were supposed to compose a piece using the Schenkarian techniques we were studying in class. The structure of this piece is based on a descending line using scale degrees 3-2-1. This descending line is also used on a more micro level as a motive throughout the piece.

In the next video, I am playing a piece that my six-year-old student back in Central Michigan composed before I moved away.  He composed a melody called “Goodbye,” and wanted me to compose the left hand part for it.  I was so touched by his request!   Continue reading “Hear my New Piano!”

improving as a teacher, Professional Development

Studio Marketing: The Studio Newsletter

You may not immediately see a connection between your studio’s monthly newsletter and marketing…but there is one, I assure you!  Marketing means promoting your studio, which includes keeping current customers of your service satisfied.  One of the keys to keeping customers satisfied is over-delivering: giving more than expected.  Newsletters are one great way to over-deliver.  And so, in continuation of our series on studio marketing, we are talking today about studio newsletters.  🙂   Continue reading “Studio Marketing: The Studio Newsletter”

Professional Development, Studio Business, Technology

Studio Marketing: Communicating Value Through Your Website

Have you ever visited a website and been completely overwhelmed with the amount of information, ads, links, and CLUTTER?  Have also you ever visited a website and been impressed by the graphics and the ease with which you could find information?  This post is going to offer some tips for organizing and effectively communicating value through your studio website.

Studio Websites: A Necessity

Having a website is an important part of studio marketing.  In a world where the internet is now the first place parents turn for business information rather than the phonebook, teachers need to maintain an online presence.  The good news is, it’s a pretty affordable and easy way to market yourself as a piano teacher (see the resources section below) — definitely more affordable than an ad in the Yellow Pages!  Continue reading “Studio Marketing: Communicating Value Through Your Website”