You may not immediately see a connection between your studio’s monthly newsletter and marketing…but there is one, I assure you! Marketing means promoting your studio, which includes keeping current customers of your service satisfied. One of the keys to keeping customers satisfied is over-delivering: giving more than expected. Newsletters are one great way to over-deliver. And so, in continuation of our series on studio marketing, we are talking today about studio newsletters. :)
Here is a list of some possible items to include in studio newsletters:
- Announce upcoming studio events. Newsletters are a great way to remind parents about upcoming events.
- Report on past events. Include photos of your latest group lesson, and include brief descriptions of the activities the students did. This is a great way to help parents see the value of group lessons each month.
- Talk about what you are up to. Going to a conference soon? Talk about what you’ve learned! Students and parents are will enjoy hearing about how you are pursuing professional development. After all, they are the ones to benefit from the new things you will learn!
- Practice tips. Include brief tips for improving practice efficiency.
- Music quotes. Inspire students or make them smile with some fun music quotes.
- Articles on various topics: piano maintenance, famous composers, the value of music education, performance etiquette, etc.
- Recognize student achievements. This could be congratulating students for participating in competitions, or as simple as acknowledging when a student finishes a level of a method.
- Welcome new students. Include a brief mention of your new students and perhaps a fun fact about them.
- Interview a student each month. I think it’s important for students within a studio to be given opportunities to interact in order to establish a sense of camaraderie. Providing brief, fun interviews of a student each month can help foster this.
- Photos. Even if you don’t happen to have photos of students to share (with permission), you can always brighten up your newsletter with a few photos of piano ivories. :)
What do you like to share in your studio newsletters?