Category: Professional Development

improving as a teacher, Professional Development

Studio Marketing: The Studio Newsletter

Joy Morin

You may not immediately see a connection between your studio’s monthly newsletter and marketing…but there is one, I assure you!  Marketing means promoting your studio, which includes keeping current customers of your service satisfied.  One of the keys to keeping customers satisfied is over-delivering: giving more than expected.  Newsletters are one great way to over-deliver.  And so, in continuation of our series on studio marketing, we are talking today about studio newsletters.  🙂   Continue reading “Studio Marketing: The Studio Newsletter” →

Professional Development, Studio Business, Technology

Studio Marketing: Communicating Value Through Your Website

Joy Morin

Have you ever visited a website and been completely overwhelmed with the amount of information, ads, links, and CLUTTER?  Have also you ever visited a website and been impressed by the graphics and the ease with which you could find information?  This post is going to offer some tips for organizing and effectively communicating value through your studio website.

Studio Websites: A Necessity

Having a website is an important part of studio marketing.  In a world where the internet is now the first place parents turn for business information rather than the phonebook, teachers need to maintain an online presence.  The good news is, it’s a pretty affordable and easy way to market yourself as a piano teacher (see the resources section below) — definitely more affordable than an ad in the Yellow Pages!  Continue reading “Studio Marketing: Communicating Value Through Your Website” →

improving as a teacher, Professional Development, Studio Business

Determining Tuition Rates for Piano Teaching

Joy Morin

Every once in a while, I receive emails from readers wondering if their tuition rates are appropriate.  Setting rates is a difficult topic to talk about, because for one thing, rate depend largely on the area where you live.  For that reason, I can’t advise exact numbers — but with this article I hope to offer some guidelines and suggestions regarding this topic nevertheless.

The Problem

I’m sure we’ve all experienced parents/students who are shopping for piano lessons by price.  Let’s face it: many parents today (especially in America) shop for piano teachers based on price, even though they really should be “shopping” based on the teacher’s experience, education, professionalism, dedication, etc..  Parents shop by price because in their logic, little 6-year-old Suzie doesn’t need an expensive teacher unless they discover that she has a talent for piano and long-term interest.  And they don’t know any better.  Continue reading “Determining Tuition Rates for Piano Teaching” →

Professional Development, Studio Business

Studio Marketing: Creating Value

Joy Morin

Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area.  I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot!   I’m happy to share what I’m learning, so I’m going to be posting a whole series of posts on studio marketing.  The most important lesson I’ve learned is going to be addressed in the first post of the series: today’s post about creating value.  Enjoy!

Marketing

Marketing, at a most basic definition, means promoting your business.  While advertising and branding are indeed part of it, marketing is much more than that.  Marketing is the combination of all your efforts to get people to remember your business, including having a creative website and make it easier to find.  Marketing builds your brand, and your brand is what gets people to remember your business.  And when people remember your business, they are more likely to buy from you. Continue reading “Studio Marketing: Creating Value” →

Professional Development, Questions

Forum Q&A | Being A Member of MTNA or Other Professional Organizations

Joy Morin

Our last Forum Q&A from two weeks ago (due to the conference) was all about dealing with rhythmic “simplification” of familiar tunes with students.  If you haven’t read all the great responses yet, be sure to do so by clicking here!  As always, it’s never to late to contribute your own thoughts if you haven’t already.

This week, I’d like to start a discussion about professional organizations (such as MTNA for the U.S. — international teachers, please tell us about what your country offers!).

Are you a member of a professional organization?  If so, for how long have you been a member?  Is it worth it?  What is your favorite thing about being a member of MTNA or any other professional music teachers association?  What other benefits can you list?  Why do you consider it important to be a member?

If you are not currently a member of a professional organization, would you like to be in the future?  What questions do you have about becoming a member?

Comment away!

Professional Development

New Nat’l Music Achievement Program in the US?

Joy Morin

I recently heard that Carnegie Hall and The Juilliard School are considering the possibility of implementing a National Music Achievement Program in the US.  Here’s the lowdown:

The program would include the following characteristics:

  • Students would be evaluated by regional, reputable adjudicators using a pre-defined syllabus and repertoire list
  • Evaluations would be available several times per year in each area
  • Evaluations would be based on instrument performance
  • The evaluation would consist of 8 different performance levels, from beginner to advanced students
  • Students would receive a numeric score at the end of the evaluation
  • Students would be able to access their ranking in relation to other students across the country

The achievement program aims to benefit students and teachers in several ways, including:

 

  • Offer teachers materials to support their instruction
  • Help teachers track the development of their students
  • Enable students to understand their skill level on a national scale and gain recognition for passing each grade level
  • Motivate students to continue studying music by offering clear development goals

It is an interesting idea to consider.  I wonder if it will be similar to the National Certificate Program (based on the curriculum of the Royal Conservatory of Music in Canada)?  It sounds similar in some ways.  I’m not completely convinced that we need another National Achievement Program, but I do like that fact that this one would be “American made.”  My hope is that it will be something easily affordable for all students, and available for students in suburban and rural areas as well as urban.

To participate in the survey that Carnegie Hall and The Juilliard School are conducting about this possible achievement program, click here.  (The above information was quoted from the survey.)

(via Music Matters Blog)