Studio Business

Freebie: Piano Lessons Flyer Template #2

I’ve created a new flyer template for advertising piano lessons, and have just added it to the Printables > Studio Business page!  (Scroll down to the P’s for “Piano Lessons Flyer Template #2.)

This flyer template has the rip-off tabs just like the previous one, but this one is in color and includes a picture of the piano keys.  You can view the previous template here.

I hope you can make use of this flyer template!

  Piano Lessons Flyer Template #2 (714.0 KiB, 15,271 hits)

Studio Business

Reflections of a Relocated Piano Teacher

It has been a little over a year since my husband and I moved to Ohio from Michigan.  I have been thinking a lot lately about what it was like to relocate and start a studio from scratch in an unfamiliar area.  I’m sure some of you have been through this too, or will be going through it soon — perhaps my reflections can be of encouragement to some of you!  Here is what I learned from the experience:

  • FACT: It may take more time than you would like to build a studio from scratch.  It helps to make small goals.  Calculate how many students you need in order to break even financially, and make that your goal first.  Then, you can raise your goal to your preferred amount of students.
  • FACT: The time it takes to build a piano studio REALLY depends upon the need for it in an area.  If you move somewhere where piano teachers are scarce, you could have a full studio in no time at all.  If you move somewhere where there seem to be enough or an over-saturated amounts of teachers, it can take more time.
  • FACT: It is easy to feel down about only having a few students, especially when you feel that you are doing everything right.  It is not easy to be patient.  Continue reading “Reflections of a Relocated Piano Teacher”
Announcements, Studio Business

Halloween Candy = Opportunity for Free Marketing

Thanks to the wonderfully helpful ideas that YOU all submitted in reply to the Forum Q&A last month about advertising, this year for Halloween I am passing out candy that has a note with my studio name and information on it!

I created these tags in Microsoft Word and printed them onto cardstock paper.  I cut out each tag and used a circle of scotch tape to attach the candy to the backside of each tag.  The tags have my studio name, what I do, and my contact information.  Continue reading “Halloween Candy = Opportunity for Free Marketing”

Studio Business

Forum Q&A | Advertising for Piano Lessons

Last time, we shared our favorite pieces of technology!  It’s never too late to add your thoughts, so feel free to jump in the conversation if you haven’t already!

This time, let’s talk about advertising.  Yesterday, I mentioned that I will be giving a presentation about marketing & technology for piano teachers in March.  I would love to learn more about what techniques piano teachers are currently using to advertise!

What kinds of advertising have you tried in the past?  What works, and what doesn’t?  How often do you advertise?  What kind of budget do you give yourself each year for advertising?  

Leave your comments below!

Photo Credit: Dominique Godbout | CC 2.0

Professional Development, Studio Business

Studio Marketing: Creating Value

Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area.  I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot!   I’m happy to share what I’m learning, so I’m going to be posting a whole series of posts on studio marketing.  The most important lesson I’ve learned is going to be addressed in the first post of the series: today’s post about creating value.  Enjoy!

Marketing

Marketing, at a most basic definition, means promoting your business.  While advertising and branding are indeed part of it, marketing is much more than that.  Marketing is the combination of all your efforts to get people to remember your business.  Marketing builds your brand, and your brand is what gets people to remember your business.  And when people remember your business, they are more likely to buy from you.  Continue reading “Studio Marketing: Creating Value”

Studio Business

Studio Marketing: Advertising on the Internet

Hello, all!

Over the weekend, I started packing up my sheet music library into boxes since we’re going to be moving in a month or two.  All I can say is, I need to downsize!!  I have a lot of used music that people have given me over the past few years.  It makes for a great lending library, but it sure takes up a lot of room!  As backwards as it seems, I’m going to save going through my music until after we move.  =)

I’ve also begun looking into advertising piano lessons, since I will definitely need to do some of that in order to find new students.  I’ve found a number of free ways to advertise online, and have compiled a list of links below.  The first step to online advertising is definitely to create a website for your piano studio.  If you haven’t already, I would recommend checking out the user friendly Weebly.com.  If you have a studio website already, then you are ready to try out the links below!

Create a Google Places page

I recently discovered that local businesses can create their own Google Places page for completely free.  Click here for a very nice example of a Google Places page.  You can click here to get started listing your own studio business.

Free Teacher Directories

I don’t know about you, but I only use the teacher directories that are free.  I don’t know which ones are worth paying for, so I play it safe and stick with the free ones!  I suppose the chances of a student coming across some of these sites is somewhat slim, but when it’s free it’s worth a shot.  Here are the ones I found:  Continue reading “Studio Marketing: Advertising on the Internet”