Thanks to the wonderfully helpful ideas that YOU all submitted in reply to the Forum Q&A last month about advertising, this year for Halloween I am passing out candy that has a note with my studio name and information on it!
I created these tags in Microsoft Word and printed them onto cardstock paper. I cut out each tag and used a circle of scotch tape to attach the candy to the backside of each tag. The tags have my studio name, what I do, and my contact information.
I considered printing onto sticky labels, but I was concerned that they wouldn’t get noticed and would simply get tossed out with the wrapper. A separate card might get handed to the parent, or get left around the house — and hopefully get read!
Even if I don’t get a single phone call after this, I at least want people in my neighborhood to realize that there is a piano teacher nearby. I have read somewhere that the average person must see a company name three times before they will take action. This will hopefully count as one time. 🙂
Total cost: about $10. That is what I paid for the large bag of LaffyTaffy’s. I printed on cardstock paper I already had in the house. It seems like a pretty affordable way to spread the word about my studio!
9 thoughts on “Halloween Candy = Opportunity for Free Marketing”
What a clever idea!
Great local marketing and awareness. I hope you get some great new students. One student and your ROI will be huge.
Margaret Sims, Distility.com
What marketing genius. 🙂
What a fun way to let your neighbours with children know you’re offering piano lessons!
Joy, this is brilliant. I totally want to do the same thing now. I just discovered your blog and I love it! Full of great ideas for piano teachers and your printables are FANTASTIC. Very inspiring.
Thank you for spend your time posting those wonderful ideas, it is very helpful.
Joy, I was wondering if you did get any referrals from this method after all? Thank you for the invaluable service you provide to other teachers, by the way!
Hello, Sabrina! I did not get any referrals from this method. I can hope, at least, that my neighbors at least became aware of the presence of my studio!