Thanks to the wonderfully helpful ideas that YOU all submitted in reply to the Forum Q&A last month about advertising, this year for Halloween I am passing out candy that has a note with my studio name and information on it!
I created these tags in Microsoft Word and printed them onto cardstock paper. I cut out each tag and used a circle of scotch tape to attach the candy to the backside of each tag. The tags have my studio name, what I do, and my contact information.
I considered printing onto sticky labels, but I was concerned that they wouldn’t get noticed and would simply get tossed out with the wrapper. A separate card might get handed to the parent, or get left around the house — and hopefully get read!
Even if I don’t get a single phone call after this, I at least want people in my neighborhood to realize that there is a piano teacher nearby. I have read somewhere that the average person must see a company name three times before they will take action. This will hopefully count as one time. :)
Total cost: about $10. That is what I paid for the large bag of LaffyTaffy’s. I printed on cardstock paper I already had in the house. It seems like a pretty affordable way to spread the word about my studio!
5 Comments
What a clever idea!
Great local marketing and awareness. I hope you get some great new students. One student and your ROI will be huge.
Margaret Sims, Distility.com
What marketing genius. :)
What a fun way to let your neighbours with children know you’re offering piano lessons!
Joy, this is brilliant. I totally want to do the same thing now. I just discovered your blog and I love it! Full of great ideas for piano teachers and your printables are FANTASTIC. Very inspiring.