On Friday, I gave a presentation for the local MTNA chapter back in my hometown, the Piano Teachers’ Forum of Grand Rapids. This association was the first one I joined as an undergraduate music major and piano teacher. I learned so much from the presentations I attended during those years! It was so fun to go back this weekend and see some of my colleagues.
The name of my presentation was “Business Sense for the Piano Teacher of the 21st Century.” Many of the topics I talked about are topics I’ve blogged about too. Here are a few related blog posts for your enjoyment:
- Studio Marketing: Creating Value
- Studio Marketing: Communicating Value Through Your Website
- Free Studio Website Builder: Weebly.com
- Forum Q&A: Advertising for Piano Lessons
- Determining Tuition Rates for Piano Teaching
- Using the iPhone/iPad in Piano Teaching
2 Comments
I love your blog! Thanks for that post. I had been wondering if I should lower my cost of tuition for piano lessons but after reading your post about creating value I see how much sense it makes to keep it where it is.
I have a question for you. I started a bit of advertising with the name Little Mozarts: Piano Studio. now I am second guessing the name I chose since maybe it doesn’t appeal to older kids. Is it a good idea to change it? And if so, what would you suggest?
Thanks
That’s really up to you — it depends if you want to specialize or devote yourself to younger students, or if you really want to keep it open for older students. But I don’t think the “Little Mozarts” name is necessarily a complete turn-off for older students. Do you have any 12 to 16-year-olds you could ask? :)