Studio Business

Studio Communication: Printouts, Newsletters, Emails, Oh my!

Let’s talk studio communication! In this blog post, I’ll share about how my studio communication has evolved over time since I began teaching and some examples of studio communication I’ve sent to my students. At the end of the post, please consider sharing with us about your own studio communication. I hope you’ll pick up some fresh ideas or inspiration!

1. Hardcopy Newsletters

Do you remember the days of hardcopy studio newsletters? 🙂 I bet many of us have gone digital nowadays. But there’s certainly a time and place for hardcopies.

When I first started teaching piano back in the 2000s, my newsletters and notes to parents were all hardcopy printouts. My newsletter was published monthly. I spent a decent amount of time creating them, but I enjoyed it.

Below is an example newsletter I made for my students back in 2011. Click the images to enlarge.

I switched from hardcopy newsletters to email around 2012. But, I do still find it useful to send home hardcopies of certain things. Perhaps you agree!

For example, I like to send home hardcopy flyers about certain local event opportunities for students. Another example is for important communication — such as when I informed students of my planned move from Ohio to Michigan. In these cases, I use both email and hardcopy.

2. Email Marketing Services

When I decided to make the switch to email newsletters, I researched the popular email marketing platforms and ended up choosing MailChimp. I liked their user interface and the attractive email templates. The plans are reasonable; in fact, many piano teachers will be able to get by just fine using the free plan.

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