Professional Development, Studio Business

Studio Marketing: Creating Value

Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area.  I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot!   I’m happy to share what I’m learning, so I’m going to be posting a whole series of posts on studio marketing.  The most important lesson I’ve learned is going to be addressed in the first post of the series: today’s post about creating value.  Enjoy!

Marketing

Marketing, at a most basic definition, means promoting your business.  While advertising and branding are indeed part of it, marketing is much more than that.  Marketing is the combination of all your efforts to get people to remember your business, including having a creative website and make it easier to find, with optimization tools, as the one you can find in SEO services as Malaysia SEO that help any site with this.  Marketing builds your brand, and your brand is what gets people to remember your business.  And when people remember your business, they are more likely to buy from you. Continue reading “Studio Marketing: Creating Value”

Studio Business

Studio Marketing: Advertising on the Internet

Hello, all!

Over the weekend, I started packing up my sheet music library into boxes since we’re going to be moving in a month or two.  All I can say is, I need to downsize!!  I have a lot of used music that people have given me over the past few years.  It makes for a great lending library, but it sure takes up a lot of room!  As backwards as it seems, I’m going to save going through my music until after we move.  =)

I’ve also begun looking into advertising piano lessons, since I will definitely need to do some of that in order to find new students.  I’ve found a number of free ways to advertise online, and have compiled a list of links below.  The first step to online advertising is definitely to create a website for your piano studio.  If you haven’t already, I would recommend checking out the user friendly Weebly.com.  If you have a studio website already, then you are ready to try out the links below!

Create a Google Places page

I recently discovered that local businesses can create their own Google Places page for completely free.  Click here for a very nice example of a Google Places page.  You can click here to get started listing your own studio business.

Free Teacher Directories

I don’t know about you, but I only use the teacher directories that are free.  I don’t know which ones are worth paying for, so I play it safe and stick with the free ones!  I suppose the chances of a student coming across some of these sites is somewhat slim, but when it’s free it’s worth a shot.  Here are the ones I found:  Continue reading “Studio Marketing: Advertising on the Internet”