Studio Business

Lessons Learned From Relocating & Rebuilding a Piano Studio Business

Nearly a year ago, while attending the 2017 Indiana Music Teachers Association state conference I had the opportunity to chat with friend and fellow blogger Daniel Patterson (of GrowYourMusicStudio.com). We were talking about studio marketing, and I shared with him a story about what I had learned from rebuilding my studio from scratch after relocating to Ohio back in 2011. He was intrigued by my story, and invited me to participate in a recorded video conference sharing my experience.

Here is that video!

https://www.facebook.com/GrowYourMusicStudio/videos/1832193313568983/

Here’s a few points you’ll gain from the video:

  • 0:40 How I marketed my studio, because I couldn’t rely only on word-of-mouth being in an unfamiliar area. 
  • 2:30 Why I’m glad I trusted my instinct when it came to setting my tuition rates. The big lesson learned: It may not be wise to assume that having low tuition rates will result in gaining new students more quickly. 
  • 5:00 What it was like in those early months, waiting for my studio to grow. I did the marketing I could, but I needed to be patient until my studio grew to my benchmark goals. 

Your turn: What was helpful from Daniel’s and my conversation? What lessons have you recently learned from experience as a studio owner? 

Feel free to visit Daniel’s facebook page to watch more of his video conversations. 

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