Tag Archives: marketing

2016 Studio T-Shirt

Look at what arrived in the mail recently! I love how our T-shirts turned out this year. Since 2012, I’ve ordered studio T-shirts each summer as a gift for my students. It’s a fun way to show appreciation for being a part of my studio and build camaraderie among my students. And it’s good marketing, too. Just for fun, […]

Posted in studio business, what I'm up to | Also tagged , , , | 17 Responses

Classical Music To Attract (or Scare) Your Trick-Or-Treaters

This year for Halloween, I plan to pass out candy with my studio name on it again and wear my piano costume dress again.  I was thinking about having some scary classical music playing on my porch too, so I compiled a list of music!  Let me know if you have any suggestions to add to […]

Posted in seasonal / holiday, studio business | Also tagged , , , | 18 Responses

Freebie: Piano Lessons Flyer Template #2

I’ve created a new flyer template for advertising piano lessons, and have just added it to the Printables > Studio Business page!  (Scroll down to the P’s for “Piano Lessons Flyer Template #2.) This flyer template has the rip-off tabs just like the previous one, but this one is in color and includes a picture of […]

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Reflections of a Relocated Piano Teacher

It has been a little over a year since my husband and I moved to Ohio from Michigan.  I have been thinking a lot lately about what it was like to relocate and start a studio from scratch in an unfamiliar area.  I’m sure some of you have been through this too, or will be […]

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MTNA 2012 Conference | Getting Started With Online Marketing

On Monday of the conference, I attended the Faber Exhibitor Showcase and the Keynote Address given by the wonderful Benjamin Zander!  Natalie has already posted notes on these sessions that are very similar to mine, so I’ll let you read her summaries here and here. The next session I attended was given by the MTNA […]

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Sample Studio Newsletter

A reader asked if I could share a sample of a studio newsletter, so here’s a few screenshots!  Click the thumbnails below to view each page larger:   For most newsletters, I also include a list of music events going on in the community.  I think it’s great for students and their families to hear […]

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Halloween Candy = Opportunity for Free Marketing

Thanks to the wonderfully helpful ideas that YOU all submitted in reply to the Forum Q&A last month about advertising, this year for Halloween I am passing out candy that has a note with my studio name and information on it! I created these tags in Microsoft Word and printed them onto cardstock paper.  I […]

Posted in studio business, what I'm up to | Also tagged , , , , | 8 Responses

Studio Marketing: Social Networking & More

I’ve been intending to write this post in the “Studio Marketing” series (perhaps the last one) for awhile now, but I was stalling in hopes of being able to include more information about the new Google+ social networking site……I’ll get to that in a moment.  Read on. :) What can Social Networking do for YOU?  I’ve discussed […]

Posted in studio business, technology | Also tagged , , , , , | 1 Response

Forum Q&A | Advertising for Piano Lessons

Last time, we shared our favorite pieces of technology!  It’s never too late to add your thoughts, so feel free to jump in the conversation if you haven’t already! This time, let’s talk about advertising.  Yesterday, I mentioned that I will be giving a presentation about marketing & technology for piano teachers in March.  I […]

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Studio Marketing: The Studio Newsletter

You may not immediately see a connection between your studio’s monthly newsletter and marketing…but there is one, I assure you!  Marketing means promoting your studio, which includes keeping current customers of your service satisfied.  One of the keys to keeping customers satisfied is over-delivering: giving more than expected.  Newsletters are one great way to over-deliver.  And so, […]

Posted in improving as a teacher, professional development | Also tagged , , , | 9 Responses

Studio Marketing: Communicating Value Through Your Website

Have you ever visited a website and been completely overwhelmed with the amount of information, ads, links, and CLUTTER? Have also you ever visited a website and been impressed by the graphics and the ease with which you could find information? This post is going to offer some tips for organizing and effectively communicating value through your studio website.

Posted in professional development, studio business, technology | Also tagged , , , , , | 20 Responses

Studio Marketing: Creating Value

Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area.  I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot!   I’m happy to share what I’m learning, so I’m going to be […]

Posted in professional development, studio business | Also tagged , | 22 Responses
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