This year for Halloween, I plan to pass out candy with my studio name on it again and wear my piano costume dress again. I was thinking about having some scary classical music playing on my porch too, so I compiled a list of music! Let me know if you have any suggestions to add to [...]
I’ve created a new flyer template for advertising piano lessons, and have just added it to the Printables > Studio Business page! (Scroll down to the P’s for “Piano Lessons Flyer Template #2.) This flyer template has the rip-off tabs just like the previous one, but this one is in color and includes a picture of [...]
It has been a little over a year since my husband and I moved to Ohio from Michigan. I have been thinking a lot lately about what it was like to relocate and start a studio from scratch in an unfamiliar area. I’m sure some of you have been through this too, or will be [...]
On Monday of the conference, I attended the Faber Exhibitor Showcase and the Keynote Address given by the wonderful Benjamin Zander! Natalie has already posted notes on these sessions that are very similar to mine, so I’ll let you read her summaries here and here. The next session I attended was given by the MTNA [...]
A reader asked if I could share a sample of a studio newsletter, so here’s a few screenshots! Click the thumbnails below to view each page larger: For most newsletters, I also include a list of music events going on in the community. I think it’s great for students and their families to hear [...]
Thanks to the wonderfully helpful ideas that YOU all submitted in reply to the Forum Q&A last month about advertising, this year for Halloween I am passing out candy that has a note with my studio name and information on it! I created these tags in Microsoft Word and printed them onto cardstock paper. I [...]
I’ve been intending to write this post in the “Studio Marketing” series (perhaps the last one) for awhile now, but I was stalling in hopes of being able to include more information about the new Google+ social networking site……I’ll get to that in a moment. Read on. :) What can Social Networking do for YOU? I’ve discussed [...]
Last time, we shared our favorite pieces of technology! It’s never too late to add your thoughts, so feel free to jump in the conversation if you haven’t already! This time, let’s talk about advertising. Yesterday, I mentioned that I will be giving a presentation about marketing & technology for piano teachers in March. I [...]
You may not immediately see a connection between your studio’s monthly newsletter and marketing…but there is one, I assure you! Marketing means promoting your studio, which includes keeping current customers of your service satisfied. One of the keys to keeping customers satisfied is over-delivering: giving more than expected. Newsletters are one great way to over-deliver. And so, [...]
Have you ever visited a website and been completely overwhelmed with the amount of information, ads, links, and CLUTTER? Have also you ever visited a website and been impressed by the graphics and the ease with which you could find information? This post is going to offer some tips for organizing and effectively communicating value through your studio website.
Lately, I’ve been getting a lot of requests for posts about how I’m building my studio since I moved to a new area. I have been reading a lot of books and articles about marketing lately, and I’ve been learning a lot! I’m happy to share what I’m learning, so I’m going to be [...]
Hello, all! Over the weekend, I started packing up my sheet music library into boxes since we’re going to be moving in a month or two. All I can say is, I need to downsize!! I have a lot of used music that people have given me over the past few years. It makes for [...]
Joy is a pianist and teacher in Ohio with great passion for helping students experience the wonders of music making!
