Have you ever visited a website and been completely overwhelmed with the amount of information, ads, links, and CLUTTER? Have also you ever visited a website and been impressed by the graphics and the ease with which you could find information? This post is going to offer some tips for organizing and effectively communicating value through your studio website.
Studio Websites: A Necessity
Having a website is an important part of studio marketing. In a world where the internet is now the first place parents turn for business information rather than the phonebook, teachers need to maintain an online presence. The good news is, it’s a pretty affordable and easy way to market yourself as a piano teacher (see the resources section below) — definitely more affordable than an ad in the Yellow Pages!
Effective Website Communication
We’ve already discussed the importance of creating value for your studio — now it’s time to discuss communicating that value through your website. Studio websites should be easy to navigate, organized, pleasing to the eyes, and most importantly — they should communicate a clear message. You must go out of your way to be relavent to your viewers, show the value of your piano teaching services, and the benefits of your services.
Make sure your website communicates your value in multiple places. Even the first page should contain something brief about your value. Then on your Studio Information page, you can find the room to go into detail. If you have a FAQ page, add a question that asks “What is unique about [your studio name]?” or “Why should I study piano at [your studio name]?” These are questions that your viewers would be most definitely interested in. Make it foolproof that anyone who visits your site receives a clear message about how your studio is amazing.
Appearances Are Everything
I don’t know about you, but when I come across a really confusing website, I run. :) I go back to google and find a cleaner website that will give me the information I am looking for! A website’s visual appearance speaks volumes about you and your business.
Here are three things I like to see:
- Simplicity. Avoid long sections of text. If you do have a lot to say, break things up with headers and bullet points to help organize information and make it easier to scan.
- Elegance. Be tasteful. Choose a few colors and fonts and use them consistently across your website. Be sure to include some photos — after all, “a picture speaks a thousand words.”
- Organization. People should be able to easily navigate and find the information they are looking for.
Here are some examples of business websites that I find to be cluttered, confusing, and difficult to navigate. Hopefully this will give you some laughs. :)
- This one is simply outdated (on purpose) not to mention it makes many other mistakes.
- Here’s another fake business website that looks like it’s from the 90’s.
- This site about sport fishing is real.
- This restaurant site definitely needs a do-over.
- Godaddy’s site might be on the borderline okay, but it’s too cluttered for my taste.
- I think this bank’s site could go for more simplicity.
And now here are a few examples of websites that are a pleasure to visit. Within just a few seconds on the site, you can easily tell the company is and what the service is.
Now go to your studio website and evaluate yourself: how do you rate in the three areas of simplicity, elegance, and organization? Does it communicate a clear message about the value of your studio?
Want to share your studio website with the rest of us? Leave your link in the comments! I’m sure we’d all be willing to offer friendly advice to anyone who asks for it. :)